As part of a social media marketing campaign, marketers can use Twitter to:
As Twitter admits, Twitter (and its users) are everywhere! There are over 271 million active users, from almost every country in the world.
Users follow businesses on Twitter; they want to hear from brands…these consumers are ready and willing to engage with a brand. Isn’t that a marketer’s dream? Twitter allows a brand to show its brand personality and build relationships with its followers.
Marketers can be very precise in reaching their target audience based on brand followers, geo-targeting, user interests, keywords, gender, device use, and even through TV engagement. The #hashtag has become a very powerful tool for tracking trends and creating buzz.
Best Practices for Business
There is a long list of best practices listed on Twitter’s website. A few of them are listed below:
- Create Tweets that resonate – be interesting, creative, trendy and informative
- Keep Tweets Short and Sweet – don’t feel the need to use all 140 characters. K.I.S.S.
- Tweet often – some experts say 3 – 14 times per day
- Use the tools – use @ and # to reply, engage, and inform
Who’s Doing it Right? (In my opinion) and Why?
- @Charmin – “potty humor” – this brand engages its audience with humor and wit – check ’em out! Charmin takes a serious, private topic and pokes fun at it.
- @Oreo – frequent tweets with a variety of creative brand messaging. Who doesn’t love and Oreo (and Milk, of course)?
- @Starbucks – can 6.74 million followers be wrong? Starbucks encourages brand engagement and provides relevant, meaningful, creative content. As a brand, they also re-tweet alot of follower comments…very engaging!